From television tie-ins to jambalaya in Japan, Denny’s menu prices has been serving up grand slams at midnight for decades. Richard Jezak and Harold Butler opened the very first “Danny’s Donuts” in Lakewood, Calif. in 1953. There was no notable “Danny” in either of their lives; they just thought the alliteration was charming. The 24-hour doughnut shop grew quickly, expanding to a larger menu and roughly 20 locations by 1959, and changing its name to Danny’s Coffee Houses along the way. However the founders worried the mini-chain was in danger of getting wrongly identified as nearby Coffee Dan’s, so that they switched one letter to generate the Denny’s we know today.

Denny’s Grand Slam breakfast combo platter debuted inside an Atlanta location in 1977, as being a nod to Hank Aaron, who had set a whole new MLB home run record while playing for that Braves 3 years before. Denny’s has become famous for many years for 24-hour promise all 365 days of year-if you would like breakfast food late at night on a Sunday, Denny’s has you covered. However the trouble with this insurance policy took a couple of years to exhibit itself: When almost all the Denny’s locations closed for Christmas Day in 1988, many stores found that they didn’t have any keys, as well as locks, because they never used them. All told, 700 from the 1221 restaurants required to get new locks installed for that holiday.

In 2009 and 2010 Denny’s ran a relatively tantalizing Super Bowl ad. The spot promised a free of charge Grand Slam breakfast for all customers 1 day the week after the big game. After serving up two million free meals every one of those years, the chain called off the free-for-all. Few companies thought about being related to the gritty show, but Breaking Bad paid Denny’s to utilize one of the restaurants in multiple scenes, and inspite of the unsavory nature in the scenes (like, a location to seize a bite after having a murder), the brand embraced the connection, which helped kick off a whole new type of product placement. This past year, fans were outraged when the Albuquerque location that appeared within the show moved, even though it had been just two miles away.

Denny’s was an early adopter of the belief that if something is good, adding bacon to it only can make it better. This Year, they unveiled a “Baconalia” menu, which featured the popular pork product in items like pancakes, meatloaf, and even an soft ice cream sundae. The decadent offerings produced a brief cameo on South Park where the boys all appear every night for Baconalia; again, Denny’s loved the exposure. Two years later, Denny’s brought back an expanded Baconalia menu for an additional brief stint.

Within both 2012 and 2013, Denny’s featured a limited-time Middle Earth menu pegged to installments of The Hobbit movies. The majority of the items included classic autumnal flavors like turkey, pecan, and pumpkin, and seemed plenty hearty enough to not necessitate a second breakfast. The Japanese Denny’s menu has some divergences from what we should know here in America. One hgtpbz the highest is the jambalaya-which is so popular that the year, Denny’s partnered using the makers of Cup of Noodle to produce a line of instant microwavable jambalaya, obtainable in food markets and Denny’s locations across Japan.

New York City got its first Denny’s in 2014, as well as the Financial District diner does things a bit differently than other areas. To infuse just a little Big Apple sophistication, the menu includes cocktails-often pricier than main courses-along with a $300 “Grand Cru Slam” breakfast. For the cost of an upscale dinner, a pair of patrons will get two grand slam breakfasts along with a vintage bottle of 2003 Dom Perignon Premier Cru champagne-along with a “bartender high-five.”

In The Year 2011, eager to attract a younger demographic, Denny’s debuted “Always Open,” an online series featuring SNL alum and Anchorman star David Koechner chatting with major celebrities like Will Arnett, Amy Poehler, and Chris Pratt in an L.A. Denny’s. Denny’s partnered with CollegeHumor.com and production company DumbDumb for that unscripted, three- to four-minute videos, which didn’t even include any direct reference to the manufacturer.