Musical.ly users opened their phones to a surprise today because they found the application replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a brand new interface but nonetheless retains the core feature of both apps: short-form videos approximately 15 seconds.

Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to break into the united states market. Inside the first quarter of 2018, tik tok generator was the world’s most downloaded iOS app, in accordance with a report from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned from the platform as a result of her status as being a “subversive gangster icon.”

Some Musical.ly users are welcoming the alterations, while some are debating how you can identify themselves going forward: musically is now “tik tok” but i will be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok appears like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok is going to be missing an essential part from the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to make karaoke videos are still there, but rebranding the app with an all new name and forcing the previous Musical.ly users to migrate to a new platform is actually a move which could alienate the first community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in america.

Beijing ByteDance Technology will merge teen karaoke app Musical.ly with its popular short-video sharing platform TikTok to generate one global app beneath the TikTok brand, in a push to become the world’s go-to destination for short-form video content and creation. By registering you agree to our T&Cs & Privacy Policy

The brand new app will retain the most popular features of both platforms and existing users may have their account, content and fan base automatically migrated towards the new TikTok app, that can have a new logo and interface. The brand new app includes upgrades such as a “reaction” feature that enables users to react to friends’ videos directly from the telephone and enhanced creative tools, the business said in a statement on Thursday.

“Musical.ly recently reached a new milestone of 100 million monthly active users so we are excited to initiate a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit due to the shared mission of both experiences – to create a community where everyone could be a creator.”

TikTok is actually a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It absolutely was by far the most downloaded non-game app in the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as a stand-alone app.

As well as the new app, TikTok is launching several new creator programmes to provide users with tech support, performance insights and guidance on growth strategy. Additionally it is launching a new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.

Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users acquire more than tripled the time they spend watching short videos within the last year, based on the China Internet Report co-authored through the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for short video apps in China, where Douyin competes along with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, based on the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to safeguard minors.