We arrange nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system was created to feature market-relevant colors. Fashion designers require more whites, blacks, and neutrals inside their palette, while print and packaging designers need colors which will POP on shelf.

The appearance of color may change based on the material where it really is produced. In reality, some colors are certainly not achievable at all on the certain material. Thats why we organize colors into two systems to ensure that the colours included are achievable and reproducible based on the materials used.

How come color standards important?

A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that this right color can increase brand recognition by approximately 87%.

In product development, the correct color is the differentiating component that can stop someone inside their tracks and capture their attention. It is also the most significant design element for reflecting mood and style. The right color can sell products and concepts better by 50-85%.

But, deciding on the best color is only the beginning. Keeping that color consistent presents multiple challenges that may be solved through Pantone Color Systems.

Color Interpretation: Most of us interpret color in slightly different ways. Even something as seemingly specific as Dark Blue can mean noticeably different things to different people. Using Pantone Shade card enables you to communicate your precise color requirements in a language that is certainly recognized around the world.

Multiple Materials: Colour of your own final production material may have a tremendous impact on the appearance of your color along with your satisfaction with the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, making it possible to avoid additional time and expense.

Multiple Suppliers: Working with more than one supplier could mean variations in processes and equipment, resulting in results that may vary significantly. Our cloud-based color tools can ensure your suppliers are aiming toward the same target, for consistent results over the board.

Multiple Production Runs: Your color may be consistent throughout a production run, and definitely will it match the run before it? Or the one which follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to accomplish consistent color from go to run, no matter when or where it is actually produced.

Enigmatic purples have likewise always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet for the forefront of western pop culture as personal expressions of individuality. Nuanced and filled with emotion, the depth of PANTONE 18-3838 Ultra-violet symbolizes experimentation and non-conformity, spurring people to imagine their unique mark on the world, and push boundaries through creative outlets.