Designer sunglasses can easily cost well in to the thousands. A very common and iconic pair — the Cheap Ray Bans — comes with a price tag of $155. The brand’s been copied relentlessly, with knockoffs readily available for as little as some dollars. But precisely what does the company name pair in the glass case offer that this imitations don’t?
Everything is dependent upon the person you ask. Related: Crystal lenses, which can be tinted on the back and manufactured from glass, adorn a number of different models of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they provide better clarity. “We don’t have plastic lenses,” she said. Name brands, including Ray-Ban, typically offer lenses with UV protection, and a few bring it a step further with polarized lenses, which could also notch in the price.
There’s also manufacturing costs. “All of the lenses are made in Italy,” Beneventi said, as are all of the Wayfarer components. “No part of the item is produced in China.” She said Ray-Ban focuses on long-term quality, ensuring the types of materials used don’t peel or change their shape with deterioration.
Formula One driver Jenson Button, actress Sadie Frost and a man at London Fashion Week were all spotted wearing the iconic Ray-Ban Wayfarer.
“It’s laser cut to ensure it’s very light and comfy for consumers,” said Beneventi. The Wayfarer frames are usually made of acetate, a kind of plastic which can be costly to produce. “The technology to create an acetate frame is incredibly difficult,” said Colleen Gallagher, the district manager of the latest York City’s Solstice Sunglasses boutiques.
She agreed that the need for each set of Ray Ban Sunglasses Australia really depends upon what it’s made of and how it’s constructed. “You’re not simply spending money on the name. You’re spending money on the craftsmanship,” she said. Gallagher, who began inside the eyewear business as being a teenager selling sunglasses on the Jersey Shore, enjoyed a new kind of $495 Fendi sunglasses keeping her hair off her face. Each pair takes 100 days to make, and throughout the manufacturing process the frames are tossed in wood chips to offer them a lustrous shine. “It’s a passion,” she said.
However, not everyone shares that desire for designer sunglasses. Lois Bitner Olson, a marketing and advertising professor at San Diego County State University, claims that every glasses can be manufactured cheaply and easily and brand labels are the main reason customers pay more.
“Unless they’re made out of real silver or gold or tortoise shell, they may be made for under three dollars,” said Olson. That’s all sunglasses, she said, regardless of the brand. Olson says there’s just one single reason pbhhzy consumers spend big bucks on shades. “Sunglasses are this kind of ego-driven product — it’s about me and everything you see on my own face,” she said. “I’m not taking a look at your socks, I’m not taking a look at your belt, I’m looking at your face. It’s sort of the window into you.”
Real Ray-Ban sunglasses have a Ray-Ban case. You will find different cases for many different designs, but most look and feel such as a tan or black leather. Additionally you get yourself a Ray-Ban branded cleaning cloth. Search for the Ray-Ban logo on the stud from the case; fakes are frequently missing this.
To market Ray Ban Online you have to be considered a registered dealer. Should you purchased it anywhere other than a legitimate dealer’s store this could well be a fake. In case you are in almost any doubt in the event the dealer is legitimate then don’t buy. While it may appear that you’ve gotten a great deal in purchasing a fake pair of sunglasses that almost look the part, understand that fake items are bad for everyone